XOIA Spring/Summer Campaign 2017 Begins


November means monsoon season, but it also means another thing: XOIA Spring/Summer Campaign. November photo-shoots for XOIA Spring/Summer Campaigns have always been one of the most hectic projects for XOIA in a year, involving a number of themes, models, several photographers, make-up artists, bloggers, etc.

I am excited to announce that this year, XOIA is collaborating with fashion photographer, Izzy Osman to co-direct and capture the lifestyle, styling and the exclusivity of XOIA S/S17 pieces.

Months of preparations have now come into play, with a couple of new faces in the model squad. Weather element was the deal breaker, monsoon seasons don't promise sunshine and dry breeze, we were shooting outside this year. It was a gamble we take for every outdoor photo-shoot we have done, but for a November shooting, the stakes were high. It takes a certain amount of faith and credence to plan and execute an outdoor photo-shoot this time of the year. 

Photos will be released by the 31st of December 2016 with featured lines will be launched for purchase between January and March 2017 onwards. The new faces for XOIA S/S 2017 campaign will feature, models Nadiah Mohamed, Miki, style blogger and model May Cho and junior model, Selina. 



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